Database Marketing is a technique in which you gather all the information about your customers and sales leads into a central database and using that information to drive all your marketing campaign. It enables you to work more intelligently by making strong marketing decisions that are based on facts, gather from your marketing database. This information is stored in a marketing database and can be used at both the strategic and analytical points to drive your targeted marketing efforts.

A company that use database marketing continually about their customers, their buying history, and past marketing efforts, this practice supports all its marketing and sales programs.

The most important element of database marketing is the ability to target your marketing efforts, which means specific groups in your marketing database gets specific messages that are important to them. And, you can focus your marketing budget on customers that are really intend to buy and spend, less on customers that are less likely to buy. The result of your database marketing becomes a cause of increased return on your marketing investment.